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Our Identity

Soria Moria:
The Journey alongside local businesses

"We are all travelers walking toward our own castles."

In Norwegian legend, a boy named Halvor escaped his humble reality to embark on an endless journey toward the distant, shining castle of Soria Moria. For him, the castle was more than just a destination; it was a 'Utopia' where he discovered courage, wisdom, and his true self.

Soria Labs AS was born from the inspiration of this 'journey'. We believe that technology filled with human warmth — rather than cold and complex tech — can accelerate local businesses' progress toward their goals.

🏔️ How we walk together

Local partner | Based in Sandefjord

We're not an agency juggling dozens of clients per advisor. We take on a few projects at a time, and you get a dedicated partner who knows your business as well as their own.

Build | Custom-fitted, not off-the-shelf

Every business is different. We design and code only what you actually need — neither more nor less — using modern tooling with Norwegian integrations (Vipps, Altinn, Fiken).

Grow | We stay on the journey

Launch is just the beginning. We provide ongoing operations, measurement and further development, so your digital investment grows in value year after year.

✨ Join Us on the Journey

The child in the Soria Labs AS logo is taking a step toward the castle. Though that path may at times cross rugged mountains, we do not stop because of the shining castle in the distance.

We hope this journey, which began in Sandefjord, can bring small changes and great resonance to your business. Will you walk with us?

Sincerely,

Founder of Soria Labs AS

Soria Labs AS